5 Tech Mistakes African Businesses Commonly Make — and How to Fix Them
Technology can elevate operations, improve customer experience, and drive growth—but only when applied wisely. Here are five pitfalls to avoid—and what to do instead. 1. No Technology Strategy or Poor Alignment Mistake: Adopting tech tools without a clear strategic objective.Why it hurts: Disconnected tools lead to wasted budgets, frustrated employees, and poor ROI—including overinvesting in […]